The 31st of October is in a number of countries known for the celebration of Halloween. Halloween tradition originates from the Celtic festival dedicated to remembering dead souls.
Today, we associate Halloween as a fun time with traditional carving of pumpkins, trick-or-treat, wearing spooky costumes, telling horror stories, and parties with costumes where people get dressed in zombies, witches, skeletons, and ghosts. This is also a time when tables are full of delicious food and, of course, candies. 🙂 For winegrowers, Halloween presents a fantastic opportunity to boost wine sales while tapping into this festive spirit.
Ideas to boost sales with in-winery events
First things first, decorate your winery with some spooky touches—pumpkins, cobwebs, dim lighting—and invite customers for a Halloween:
- Candies and wine pairing tasting
Create a Halloween wine-tasting event where you pair your wines with popular candies. It’s a fun way to educate your customers on the versatility of wine and candy pairings, all while promoting your products. - Movie night
Host a spooky movie night at your winery featuring a classic horror film. Pair it with your wines and candies for an unforgettable experience that will leave your customers coming back for more. - Party night
Organize a Halloween-themed party at your winery. Offer wine paired with snacks or candy, and encourage guests to dress up in costumes for an extra festive vibe. The more fun, the more likely people are to buy!
Other ideas to boost sales at Halloween
If you are not that much into organizing things, you can always…
- Offer fun Halloween deals
Run limited-time Halloween promotions such as discounts on bulk purchases, themed bundles, or special offers for customers who show up in costume. Simple but effective! - Use Social Media to market your wines for Halloween parties
Use your social media channels to share candy and wine pairing ideas, tips for setting up a Halloween wine bar, or promote your wines as the perfect drink for Halloween parties. It’s a great way to keep your brand top-of-mind. - Create Halloween wine bundles
Craft easy and festive Halloween gift packs by pairing your wines with complementary candies. Package them creatively for a fun and convenient option that will appeal to customers looking for unique, ready-made gifts.
With a bit of creativity, Halloween can become a fun, profitable time for your winery. Start planning early and make the most of it!
Happy Halloween!
Updated: 24.10.2019
