The most festive time of the year is just around the corner. Although this time of the year supposed to be a bit more relaxed to look back on past year accomplishments, that’s not the case for several wineries, as the Christmas-New Year-Holiday season is the peak time for wine sale. And although the next 2 weeks will be pretty intense, let this Christmas-Holiday season be on a cheerful note for you and make a way for a fresh and bright New Year!

Set your wine business to a success, in 2020

As the year 2019 is slowly nearing the end, it’s somewhat tradition to reflect on the past year, cheer to all the positive and good that happened, as well as to resolve all not so glorious moments to improve. While with the start of the new year it’s a great time to set goals in order to stay focused and keep moving your wine business.

While in bigger business setting goals is crucial, often small businesses, especially family-owned farms are neglecting it. Don’t! Set and write down the goals for 2020 for your business no matter how small it is. Simply think about what you wish for your business to be like at the end of 2020.

You could, for example, aim for higher revenue, better grape quality, or happier employees. Nevertheless, write down your wishes and turn them into SMART goals. Why SMART? Because if you will set SMART goals it will be much easier for you to achieve whatever goal(s) you set for yourself.

In case you are not familiar with setting SMART goals, check below what it stands for:
Specific – be very clear in what you want to achieve. If you write down better quality grape, that’s not specific, you need to specify grape parameters that can be measurable.
Measurable – set a quantity or quality that you aim to achieve. If your goal is to increase wine sales, set an amount or a percentage increase.
Achievable – set goals that can be achievable with the resources you have. You can’t increase grape production for a lot if you don’t get/have more land.
Realistic – set the goals that are not so high you could not achieve it, but also not too low as they may not inspire you to work towards the goal.
Timely – set the deadline to achieve a specific goal, maybe you could also set some milestones along the way to give you motivation.

Now that you know how to set goals properly, it’s time to write them down and make a plan for how to accomplish them.

Not all goals that you set may be accomplished just by doing it the old way, you may need to step out of your comfort zone and do something new, or walk that extra mile. Let that don’t stop you. If there is any way the eVineyard team can help you, please let us know.

In case your goals include producing better quality grape, lowering grape production costs, improving workers’ performance, improving the management of vineyards, or transforming your grape production into a more sustainable one, eVineyard can help you. 😉

For the end, let us all at eVineyard team wish you

Merry Christmas and a Happy New Year!

Let all your wishes and set goals come true in the year to come.