There is a little more than one month to the Christmas and Holidays season: the time of the year in which you can really boost your wine sales. Believe it or not, holiday shopping starts as early as September and
A member of our mailing list, Nada, asked us to write an article about how to identify a target market for a new winery they are starting. Since knowing your target market, and specializing for it, is one of the
The 31st of October is in a number of countries known for the celebration of Halloween. Halloween tradition originates from the Celtic festival, dedicated to remembering the dead souls.
Summer is already in a full swing. On Northern hemisphere, most of the grapes are getting ready for harvest and while we are waiting for new vintage to come, warm weather calls for a refreshment. During hot
Selling wines is not an easy job, now more than ever wineries have to determine consumption trends and master marketing to increase sales. Not only that wineries all over the World are competing against each other, but the consumers are
