In 2020, a Covid-19 pandemic shook the vineyard and wine industry hard. Some winegrowers we had talked to in the springtime really felt the consequences when restaurants, bars, and hotels closed their doors, as their sales largely rely on the
An important part of growing winegrapes is also making business. While some growers concentrate only on the farming aspect and sell grapes to wineries, others process the grapes into wine or juice and sell it on-site, on the local market,
The coronavirus outbreak has caused an emergency situation across the world. For this reason, people are stockpiling; and as wine is not staple food, many may forget to buy it – but it doesn’t have to be like that. Check
In order to help winegrowers to sell more wine in 2019, we have examined wine consumption trends for this year. Although each country has it’s own specifics, we can draw parallels in wine consumption. After all, wine is a globally
There is a little more than one month to the Christmas and Holidays season: the time of the year in which you can really boost your wine sales. Believe it or not, holiday shopping starts as early as September and
A member of our mailing list, Nada, asked us to write an article about how to identify a target market for a new winery they are starting. Since knowing your target market, and specializing for it, is one of the
The 31st of October is in a number of countries known for the celebration of Halloween. Halloween tradition originates from the Celtic festival, dedicated to remembering the dead souls.
Summer is already in a full swing. On Northern hemisphere, most of the grapes are getting ready for harvest and while we are waiting for new vintage to come, warm weather calls for a refreshment. During hot
Selling wines is not an easy job, now more than ever wineries have to determine consumption trends and master marketing to increase sales. Not only that wineries all over the World are competing against each other, but the consumers are
