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Wine marketing & sales tips for the 2021 Holiday season

By |November 9th, 2021|

Traditionally most wines are sold from September to December. In the US, wine sales start to rise for the Thanksgiving celebration, while in parts of Europe, with the celebration of St. Martin’s Day, and ends after the New Year on

5 tips to boost summer wine sales

By |June 21st, 2021|

Summer is the time of the year when most people get a bit more relaxed, go to summer holidays, eat ice-creams, have BBQs, and in general spend more time outdoors. Having this in mind when planning sales in your winery

Tips on wine sales for Holiday season 2020

By |November 2nd, 2020|

In 2020, a Covid-19 pandemic shook the vineyard and wine industry hard. Some winegrowers we had talked to in the springtime really felt the consequences when restaurants, bars, and hotels closed their doors, as their sales largely rely on the

Tips for small family-owned vineyard farms to improve business

By |September 18th, 2020|

An important part of growing winegrapes is also making business. While some growers concentrate only on the farming aspect and sell grapes to wineries, others process the grapes into wine or juice and sell it on-site, on the local market,

Coronavirus pandemic and wine sales

By |March 25th, 2020|

The coronavirus outbreak has caused an emergency situation across the world. For this reason, people are stockpiling; and as wine is not staple food, many may forget to buy it – but it doesn’t have to be like that. Check

Trends and tips to boost wine sales in 2019

By |February 19th, 2019|

In order to help winegrowers to sell more wine in 2019, we have examined wine consumption trends for this year. Although each country has it’s own specifics, we can draw parallels in wine consumption. After all, wine is a globally

13 Marketing tips to sell more wine during the Holiday season

By |November 7th, 2018|

There is a little more than one month to the Christmas and Holidays season: the time of the year in which you can really boost your wine sales. Believe it or not, holiday shopping starts as early as September and

5 tips for identifying wine target market

By |March 6th, 2018|

A member of our mailing list, Nada, asked us to write an article about how to identify a target market for a new winery they are starting. Since knowing your target market, and specializing for it, is one of the

Halloween candies and wine pairing

By |October 31st, 2017|

The 31st of October is in a number of countries known for the celebration of Halloween. Halloween tradition originates from the Celtic festival, dedicated to remembering the dead souls.

Ice cream and wine pairing?

By |August 3rd, 2016|

Summer is already in a full swing. On Northern hemisphere, most of the grapes are getting ready for harvest and while we are waiting for new vintage to come, warm weather calls for a refreshment. During hot