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Holiday season sales tips
Wine sales typically spike from September to December as consumers purchase wines for holiday get-togethers and gifts. Thus this is the time for wineries to execute holiday sales and marketing campaigns to increase wine sales during the holiday season. To help you increase sales during the holiday season, we have gathered the best sales tips […]
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Wine marketing & sales tips for the 2021 Holiday season
Traditionally, most wines are sold from September to December. In the US, wine sales start to rise for the Thanksgiving celebration, while in parts of Europe, with the celebration of St. Martin’s Day, and ends after the New Year on both continents. The peak sale period is right before the start of the Christmas-New Year […]
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5 tips to boost summer wine sales
Summer is the time of the year when most people get a bit more relaxed, go to summer holidays, eat ice-creams, have BBQs, and in general spend more time outdoors. Having this in mind when planning sales in your winery will help you boost summer wine sales. Although the summer of 2021 will not be […]
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Tips on wine sales for Holiday season 2020
In 2020, a Covid-19 pandemic shook the vineyard and wine industry hard. Some winegrowers we had talked to in the springtime really felt the consequences when restaurants, bars, and hotels closed their doors, as their sales largely rely on the tourism and hospitality industry. Moreover, in the summer months, many were juggling between green harvest […]
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Tips for small family-owned vineyard farms to improve business
An important part of growing winegrapes is also making business. While some growers concentrate only on the farming aspect and sell grapes to wineries, others process the grapes into wine or juice and sell it on-site, on the local market, and worldwide. No matter the business model, some vineyard farms generate more income than others, […]
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Coronavirus pandemic and wine sales
The coronavirus outbreak has caused an emergency situation across the world. For this reason, people are stockpiling; and as wine is not staple food, many may forget to buy it – but it doesn’t have to be like that. Check below some tips on how to sell wine during coronavirus pandemic. Coronavirus and agriculture production […]
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Trends and tips to boost wine sales in 2019
In order to help winegrowers to sell more wine in 2019, we have examined wine consumption trends for this year. Although each country has it’s own specifics, we can draw parallels in wine consumption. After all, wine is a globally desirable good that is not geographically bound when it comes to sales. By knowing wine […]
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13 Marketing tips to sell more wine during the Holiday season
There is a little more than one month to the Christmas and Holidays season: the time of the year in which you can really boost your wine sales. Believe it or not, holiday shopping starts as early as September and October, while November and December are the peak months. Especially in December, the shopping spirit […]
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5 tips for identifying wine target market
A member of our mailing list, Nada, asked us to write an article about how to identify a target market for a new winery they are starting. Since knowing your target market, and specializing for it, is one of the pillars to achieve recognition in a market segment, and consequently to rise the market value […]
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Halloween candies and wine pairing
The 31st of October is in a number of countries known for the celebration of Halloween. Halloween tradition originates from the Celtic festival dedicated to remembering dead souls. Today, we associate Halloween as a fun time with traditional carving of pumpkins, trick-or-treat, wearing spooky costumes, telling horror stories, and parties with costumes where people get […]
