What is a cookie?

A cookie is a small file placed onto your device that enables eVineyard features and functionality. They're used to store data about you and your preferences so that a eVineyard doesn't have to repeatedly request this information, potentially slowing down load time.

eVineyard cookies

evineyard_cookie

Cookies can be used to recognize you when you visit eVineyard, remember your preferences, and give you a personalized experience that's in line with your settings. Cookies also make your interactions with eVineyard faster and more secure.

Google Analytics cookies

__utma Cookie

A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookie

These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

__utmz Cookie

Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie

Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

Facebook Conversion Tracking Pixel

This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s privacy policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

By using the website you agree to the data processing associated with the integration of Facebook pixel.

Cookie Contains Purpose Lifespan Logged-in Logged-out Deactivated Non-user
datr Browser ID Site security and integrity 2 years Sent Sent Sent Sent
c_user Facebook ID Authentication 1 month/Session Sent Not sent Not sent N/A
fr Encrypted Facebook ID and Browser ID Advertisement 3 months Sent Sent Sent N/A

User experience UI monitoring

The cookies used by site are essential for helps website and app owners to understand how visitors interact with their contents.

mf_[session]

1st party cookies, session lifetime: A cookie for identifying the browser session.

mf_user

1st party cookie, persistent: A cookie for checking if the user is new or returning

For additional information about cookie of Mouseflow privacy, please visit this site:
https://mouseflow.com/privacy/

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